Come to Cannes, it's alkaseltzer for your creative soul

It's fair to say my reportage has been pretty shoddy. That's maybe because there's just too much to say. There's a lot happening here all the time. Most of the week has been spent sat in the dark. And not out of necessity (though sometimes...). But it's not all bad. Whilst we've been there in the dark, we've heard some pretty inspired thinking. There's a section in the programme where all the judges tell their Cannes story. It's only short. And no, before you roll your eyes and think 'how self-indulgent' they're not. One guy tells us about how, back home he had befriended a street dog. His agency adopted the dog. And then, when it came to Cannes, they brought the dog with them and he went up on stage to collect a lion. Cats and dogs on stage together, who knew it could work. Anyway, I digress. My point is one of the stories, well more sentiments, that seems to crop up time after time is that Cannes is your refresher. It's what keeps you going the for next 364 days. Again, some cynics out there might say 'Well it's just because it's one big piss-up'. Yes, yes it is. But when you're not sitting in a darkened hotel room recovering, you are, as I said, sitting in a darkened seminar room (some of which are the most spectacular lecture theatres I've seen) imbibing what can ONLY be described as alkaseltzer for the creative soul. And it's not because we're going round bumming some self-indulgent sham award entries. There's some seriously good work here. There's some even better ideas. And there's a limitless amount of pasion, which would make anyone- even those totally cynical about awards- proud to be a part of this industry. We sure do know how to play hard ( and everyone knows that). But what people may forget is boy do we know how to work hard too. And love every minute that we do it too. So that's an overview. Specific details, the nitty, the gritty, I'll regail you with later, but for now my friends, sio nara.