http://bbh-labs.com/whose-ad-is-it-anyway
This is a pretty interesting article. Long and short of it, whatever we produce a part of it has to be just for you, for your own satisfaction.
I like to hear the idea being defended. All too often it gets watered down for the sake of getting the job done. I think sometimes walking away from those situations is good. If you know what you're being asked to do won't do an idea justice, it's definitely better to walk away. Don't sacrifice quality. Do good work. It might mean working harder. It will probably be mean a bigger bin. But isn't that more satisfying to know you've made yourself and your client happy with a good idea, than compromised. Besides, there are loads of ideas out there. Look harder, longer, or somewhere else for the another idea that fits. And make everyone smile with it.
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