This is why I don't do digital

You end up with a picture about as accurate/ reliable as you might get with analogue, but it's not half as fun. 

So my record of a weekend in Paris, on the whole, is a semi-focused one.

But maybe I'm not giving my crappy Samsung digital any credit. Maybe it's more advanced than it's years. Maybe it can capture your actual feelings. (And I don't mean in that gay way that Makerteers might talk about 'capturing emotions'). Maybe, in pictoral form, it boxes off your state of being in that moment. In which case, SPOT ON SAMSUNG!

Nope, I'm kidding myself. Digital, you let me down.

And one day...

...I'm going to write like this.

R&D

Not much cracking off today. Defo a day for R&D. 

Spent some time perusing my 'go-to' sites for inspiration, adforum being one of them, and came across this for IKEA.

They're trying to push some kitchen appliances. They came up with a recipe book, an app and a giveaway. Nothing exceptional you might think, but just check out the photography for the recipe book. (There's something overwhelmingly therapeutic about having things laid out almost flat-pack-like, in fact, I wonder if that was part of their intention).

And then the rest. Whilst an app seems nothing striking, infact you're probably sat there thinking 'bet it's just a smartphone version of the book' but it's not. Even that's smarter (and cuter) than the average bear. Here, take a look at the rest of it you can see it all here. Some yummy thinking.