Spent some time perusing my 'go-to' sites for inspiration, adforum being one of them, and came across this for IKEA.
They're trying to push some kitchen appliances. They came up with a recipe book, an app and a giveaway. Nothing exceptional you might think, but just check out the photography for the recipe book. (There's something overwhelmingly therapeutic about having things laid out almost flat-pack-like, in fact, I wonder if that was part of their intention).
And then the rest. Whilst an app seems nothing striking, infact you're probably sat there thinking 'bet it's just a smartphone version of the book' but it's not. Even that's smarter (and cuter) than the average bear. Here, take a look at the rest of it you can see it all here. Some yummy thinking.
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